How to Use Google Tag Manager to Track Website Performance

Boost your website's performance with Google Tag Manager! Learn to track key metrics effortlessly. Call Spray Foam Genius Marketing: 877-840-3626, 844-741-3626.

  Business   Mar 5, 2025   3  Add to Reading List
How to Use Google Tag Manager to Track Website Performance

For spray foam and insulation contractors, a well-designed website is more than just an online presence—it’s a lead-generating tool. Understanding how visitors interact with a website helps business owners optimize their site for conversions. That’s where Google Tag Manager (GTM) comes in.

Google Tag Manager is a free tool that allows website owners to track website performance without needing to edit code manually. By implementing GTM, spray foam contractors can gain valuable insights into how potential customers interact with their site, helping them improve user experience and generate more leads.

What Is Google Tag Manager?

Google Tag Manager (GTM) is a tag management system that allows website owners to add and update tracking codes (or "tags") without modifying website code directly. Tags help businesses collect data about visitor behavior, such as:

  • Form submissions – Track how many visitors fill out a contact form.

  • Phone number clicks – Measure how often potential customers click on the business phone number.

  • Button clicks – Monitor interactions with key call-to-action buttons.

  • Page views – Understand which pages attract the most traffic.

By using GTM, spray foam contractors can improve their website’s performance and make data-driven decisions to enhance the user experience.

Why Should Spray Foam Contractors Use Google Tag Manager?

A spray foam contractor’s website should do more than just look good—it should convert visitors into leads. Google Tag Manager helps contractors achieve this by providing insights into:

  • Which pages attract the most visitors

  • Which contact forms are generating leads

  • How customers navigate through the website

  • What actions visitors take before calling or submitting a form

Since GTM does not require coding experience, spray foam contractors can manage tracking elements without needing a developer.

How to Set Up Google Tag Manager for a Spray Foam Website

Step 1: Create a Google Tag Manager Account

  1. Go to Google Tag Manager and sign in with a Google account.

  2. Click Create Account, enter the business name, and choose the country.

  3. Under Container Setup, enter the website’s domain and select Web as the target platform.

  4. Click Create and accept the terms and conditions.

Step 2: Install GTM on the Website

Once the account is created, GTM will provide two code snippets:

  • One for the <head> section of the website

  • One for the <body> section

These snippets should be added to every page of the website. If the website is built on WordPress, GTM can be installed using a plugin like "Insert Headers and Footers" or a dedicated GTM plugin.

Step 3: Set Up Google Analytics Tracking

To track website performance effectively, spray foam contractors should connect Google Analytics 4 (GA4) through GTM.

  1. In GTM, click Tags > New > Tag Configuration.

  2. Select Google Analytics: GA4 Configuration.

  3. Enter the Measurement ID (found in Google Analytics under Admin > Data Streams).

  4. Set the trigger to All Pages to track every page on the website.

  5. Click Save and then Submit to publish the changes.

Step 4: Set Up Contact Form Submission Tracking

Tracking form submissions is essential for measuring lead generation.

  1. In GTM, go to Triggers and click New.

  2. Choose Form Submission as the trigger type.

  3. Set the trigger to fire on specific forms (by selecting "Some Forms" and adding conditions).

  4. Create a New Tag, select Google Analytics: GA4 Event, and set the event name to “form_submission”.

  5. Save and publish the changes.

Step 5: Track Phone Number Clicks

Many potential customers prefer to call instead of filling out a form. To track phone number clicks:

  1. Create a New Trigger in GTM and select Click - Just Links.

  2. Set the condition to track links that start with tel:.

  3. Create a New Tag, select Google Analytics: GA4 Event, and name the event “phone_click”.

  4. Save and publish the setup.

Best Practices for Using Google Tag Manager on a Spray Foam Website

1. Track Key Conversions

  • Set up tracking for contact form submissions, phone calls, and quote requests.

  • Focus on measuring customer actions, not just page views.

2. Test Before Publishing

  • Use GTM’s Preview Mode to check if tags fire correctly.

  • Verify that data is sent to Google Analytics properly.

3. Keep Tags Organized

  • Use descriptive names for tags and triggers (e.g., “GA4 - Contact Form Submission”).

  • Group similar tracking elements together for easy management.

4. Optimize for Mobile Users

  • Many customers visit websites on their phones. Ensure tags are tracking mobile clicks and interactions correctly.

Take Control of Website Performance Today

Google Tag Manager allows spray foam contractors to track website performance, analyze visitor behavior, and optimize lead generation—all without advanced coding skills. By implementing GTM, business owners can make data-driven improvements to their websites, ensuring that every visitor has a seamless experience.

For professional website design tailored specifically for spray foam contractors, Spray Foam Genius Marketing provides industry-leading solutions that enhance online visibility and drive more leads.

 877-840-FOAM (USA) | 844-741-FOAM (Canada)
sprayfoamgeniusmarketing.com
info@sprayfoamgeniusmarketing.com

FAQs About Website Design for Spray Foam Contractors

1. What makes a good website for a spray foam business?

A good spray foam website should be fast, mobile-friendly, easy to navigate, and designed for lead generation. It should include clear calls to action, contact forms, and a strong visual design.

2. How can I track leads from my website?

Using Google Tag Manager with Google Analytics, business owners can track form submissions, phone calls, and quote requests to measure lead generation.

3. Why is mobile optimization important for spray foam websites?

Many customers search for spray foam services on their phones. A mobile-friendly website ensures a smooth experience, making it easier for visitors to contact the business.

4. How can I improve my website’s conversion rate?

  • Use clear calls to action (CTAs).

  • Make contact forms simple and easy to fill out.

  • Optimize page speed for a fast-loading website.

  • Include customer reviews and testimonials for credibility.

5. Do I need a developer to use Google Tag Manager?

No. GTM is designed for easy implementation without coding knowledge. Business owners can set up tracking themselves or hire a professional for advanced configurations.

By leveraging Google Tag Manager, spray foam contractors can gain valuable insights, improve their website performance, and ultimately generate more leads for their business.

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