Essential Factors That Impact The Visibility Of Your Website

Keyword Research
Keyword research is a process of finding the keywords, being searched by users in search engines. If you’re not using those keywords that your users want information for, then your website is never gonna rank in the search engines because the users have different intent to read, and your website is not focused on that intent. This can be a potential problem for your web’s reduced search engine visibility. It is mandatory to write for the terms, your targeted audience is searching for.

The structure of your content matters a lot for Google bots, and robots from other search engines. So, make sure to use proper headings for the content, and keep your content divided into different paragraphs under different headings.

Meta data optimization is another factor that mostly is neglected by newbie SEO persons. So, let’s first know what is metadata in SEO? Meta data is the data of your web page specifically added to the website code for search engines to understand the intent and content of a web page. It includes optimizing your web page’s title, description, keywords, viewpoint, and some other data. You can do that by using SEO plugins or apps, and if you’re using Cpanel, you can manually add the code to your website files.

The URL structure of your website’s pages and blogs is a significant factor. For example, if you have written on Digital Marketing, and the structure of the URL does not specify what the users are gonna read, your site’s visibility can be affected. Why is it so? Each time any user leaves your site without some dwell time, search engines take it as a negative for the rankings and ranking through Local SEO.